- https://netflixtechblog.com/improve-your-next-experiment-by-learning-better-proxy-metrics-from-past-experiments-64c786c2a3ac
- https://netflixtechblog.com/sequential-a-b-testing-keeps-the-world-streaming-netflix-part-1-continuous-data-cba6c7ed49df
- https://arxiv.org/abs/2407.02464
- https://arxiv.org/abs/2305.12102
- https://arxiv.org/abs/1709.03933
- https://arxiv.org/abs/2101.08769
- https://arxiv.org/abs/1205.2618 # BPR
- https://arxiv.org/abs/2312.08520 # InfoNCE+
- https://arxiv.org/abs/2308.06091 # MAWU
- https://arxiv.org/abs/2109.12613 # CCL
- https://arxiv.org/abs/2201.02327 # SSM
- https://arxiv.org/abs/2206.12811 # DirectAU
- KG-BERT