AB Testing

References

• General:

  • Experiments at Airbnb
  • Evan Miller's AB Testing Tools
  • PostHog AB Testing Examples
  • How we experiment at Monzo
  • Ron Kohavi 2022 - AB Testing Intuition Busters
  • Francesco Casalegno - AB Testing A Complete Guide

• On Bayesian AB Testing:

  • Convoy - The Power of Bayesian AB Testing
  • Chris Stucchio's White Paper
  • VeepeeTech Intro to Bayesian AB Testing